IT Products International Ltd. was founded in 2002 by a seasoned Executive from the International IT distribution business. Managing Director Yusuf Biton believed in the idea of an e-marketplace where IT companies could consolidate their buying power. That purchasing power could then be leveraged towards manufacturers and vendors. This in turn met the needs of vendors searching for buyers that could commit to volume and recurring orders. The idea led to the current vision, articulated into the incorporation of IT Products International Ltd. Our transaction revenue grew to 1 million USD per month within a year after startup, and it continues to grow due to 2 reasons. First is the participation of a growing number of IT distributors and PC assemblers, the second is the interest and support of quality vendors to this growing channel. Our company aims to provide a set of services intended to cut the costs out of sourcing, consult on product and channel development whilst providing competitive pricing for the quality requested by the customer.

The company has itts jurisdiction in Hong Kong where it has an office managing logistics, accounting and administration. Sales and Product Management operates from offices in Istanbul and Taipei.
It relies heavily on the internet for its business communication, operations and management, employs 3 people fulltime and one half time. The result is very low overheads, allowing a high degree of flexibility, responsiveness and, last but not least, competitive pricing.

Fact sheet:

IT Products International Ltd. is a company registered in Hong Kong SAR

Date of establishment: June 2002

Business activity: Manufacturing through subcontractors and export of IT and Electronics Products

Address: Level 7, Parkview Centre, 7 Lau Li Street, Causeway Bay, Hong Kong SAR

Certified Public Accountant: Express Consultants

Banking Information: HSBC in Hong Kong

Managing Director: Yusuf Biton

The Company outsources logistics (Danzas), Accounting and IT.

All necessary contact details can be found under contact information

Mission Statement:

Create solid profit opportunities for IT channel partners worldwide and IT manufacturers in Asia-Pacific through the provision of purchasing, marketing and sales services.

Company Strategy:

Since its inception the company follows a strategy offering distinct value based upon 5 key tenets:

A purchase consolidation service to achieve high volumes while transferring the price advantage to the customer.

Private label services for companies that want to build their own channel and be their own vendor the company has its own private label 'ITSPEED'.

Provide manufacturers in Asia-Pacific that adhere to our quality standards with a channel that consists of blue chip distribution and channel partners.

Sourcing-on-demand and consultancy for channel partners that seek to diversify.

Build and adapt an e-market place to support, grow and integrate the existing supply chain with the customers.

Core Competencies:

Intimate knowledge and business relationships with, but not limited to, manufacturers in the Asian Pacific Region

A working history with manufacturers going back to 20 years allows us to transcend the typical cultural divide in business mentality.

Established trust relationships, reconfirmed in every transaction, allow us to obtain better terms and conditions as well easier commitments in allocation of hard to find products.

We guarantee quality products, because we have inspected manufacturing facilities, tested the products and follow up every relation during regular evaluation meetings.

In depth knowledge of the dynamics of the distribution channel

Every sales person within IT Products International Ltd. has a 10 year experience in key account management and has held positions in sales, marketing and operations management at distribution and manufacturing companies: we know what works and what does not.

We know what our key accounts in diversified markets (Europe, Middle East, Eastern Europe) achieve in terms of ROI on our product lines.

We are briefed by our main suppliers in terms of global channel feedback on their strategic product lines.

The design of attractive financing instruments

We can create specific financing packages based on documentary credit (all forms of LC, guarantee letters) for clients. For instance in high inflationary markets we can accept 180 days LC which we discount at our bank. This way we provide positive cash flow to our clients, a decent margin and a near cash payment for the supplier.

For markets such as Turkey and Russia, we can, for specific product lines, accept unconfirmed transferable LC providing a distinct financing flexibility for companies that have not yet build an offshore and audited credit history.

All instruments are 100% secure. We follow to the letter International Merchant Banking guideline, as well, we work with an International Bank of the highest credibility; HSBC.

A strategy of purchasing consolidation that benefits every participant

Higher volume always results in higher leverage, a partnership with us will result in significant savings with regards to general T&C as well sourcing costs.

Positive reinforcement in time: the more participants, the stronger the concept.

We respect the channel of the customer. We follow a deontology whereby we refrain at all times from creating channel conflicts.